The Most Popular Tractor in Germany

According to data from industry publications and the latest market research*, Fendt tractors continue to confidently hold the leadership position in Germany in terms of new agricultural equipment registrations. Specifically, the Fendt 728 Vario model took first place in popularity for the very first time in 2024. This tractor attracts the attention of farmers thanks to its combination of innovative technologies, performance, and operating comfort, enabling cost optimization and increased farm efficiency.

The official statistics on registrations and market shares in the tractor segment (starting from 0 hp) in Germany for 2024 are as follows:

According to this table, Fendt tractors proved to be the most in-demand among German farmers, with 7,421 units registered in 2024, representing a 25.2% market share. John Deere tractors took second place with 15.9% of the market, while Claas came in third (7.6%). Thus, the Fendt 728 Vario is gaining recognition among farmers thanks to its reliability, modern technology, and high performance.

The success of the Fendt 728 Vario is also confirmed by specialized agricultural publications, which emphasize its balanced functionality and ease of operation. Furthermore, the official Fendt website notes that this model has become the “nation’s favourite,” ranking as the best in terms of performance and buyer preferences in Germany.

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Thus, the Fendt 728 Vario model has already made history as the first of the German leader’s tractors to confidently claim the top spot in 2024. Thanks to consistent quality, innovative solutions, and the meticulous work of Fendt engineers, each new model provides farmers with even more opportunities for productive and cost-efficient work in the field.